Who could argue the benefits of organic social media aren’t great? It’s free to post; as a brand, you can connect with your audience daily, get valuable feedback, and gain lifetime followers. What more can a brand ask for? “Once the person is in your community, you can have his attention literally for the rest […]
Benefits of Social Media Advertising Read More »
How does a large corporate stay grounded and connected to its most important assets, the customers? For hundreds of years, advertising has been a one-way street, brands spoke directly to customers who could only listen. It wasn’t until the introduction of social media approximately 20 years ago that the conversation between brands and customers became
Brands Building Communities Read More »
Although each social media platform has the same basic goal of allowing users to create their own content, their methods are unique. For example, short news bites are found on Twitter while long stories of friends and family can be seen on Facebook. Then videos with a five-act story are thriving on YouTube while quick
Social Media Audit: Coded Minds Read More »
For so many, the day often begins with social media, from checking Instagram in the morning to watching TikTok during lunch, then winding down the day with YouTube. 72% of people use some form of social media today! It had become completely integrated into our everyday routines, and many understand its addictive nature, but who
The Impact of Social Media Read More »
Ever wonder what makes some websites so easy to use while others make no sense at all? Enter User Research (UX). Usually, the most simple and straightforward websites involve a lot of user research which took time to learn about the audience and build a platform that’s most effective for the company. Over the last
User Research for a better website experience Read More »
A few weeks ago, the Coral Reef Alliance (CORAL) release a new website to help educate their audience and reach more donors. The charity organization uses cutting-edge science to research reefs and help them adapt to climate change to protect them and help them survive. Not only does CORAL literally dive into their research, but
Content Analysis of a New Website Read More »
