While Design Thinking is not a linear process, it does follow a basic structure. At times, steps may repeat, but it is essential to go through each step to produce a well-crafted, meaningful product. The last few weeks, I have spent time learning the various Empathy methods or step 1 of the Design Thinking process; […]
Step 2 of Design thinking: Define the Problem Read More »
On his daily commute, inventor and newspaperman Garrett Morgan would drive by multiple car accidents. When the traffic light switched from green to red, he noticed it did not give people the time they needed to react and stop. The intersections were never completely clear, which led to numerous collisions. Through empathy, Morgan observed the
Empathy and Innovation Read More »
Feelings are a delicate thing to work with; after all, they can change from day to day. So why is it essential to design for something so fluid? After completing my latest UX challenge, I’ve come to understand the importance of people’s emotional motivators to use it in design. The Exercise This week I was
Design for the Heart Read More »
Do you prefer Starbucks or Dunkin’, iPhone or Samsung, Chrome or Safari? Each example is essentially the same product, but have you ever stopped to consider why you prefer one over the other? Your choice is based on your personal opinions, past experiences, and the feeling you have when interacting with the product. Understanding this
Is The Experience Greater Than The Product? Read More »
