About

I’m someone who loves to research, design, and connect people with the right product.  I enjoy studying how people interact with technology, and developing new strategites to make it work better for them.

MY BEGINNING
At university, I majored in graphic design and landed a job at a promotions agency. I designed print material for Pepsi and Kimberly Clark, then went on to digital advertising for Delta. Because I wanted to learn everything about design, on top of my full-time job, I took whatever freelance gig I could find. Freelancing broadened my skills by teaching me how to work directly with the client, create brand identities from scratch, and design websites- with the help of my coding friends.

WHAT I’M UP TO
As my career evolved, I began to shift from design to the world of data and marketing. I spearheaded the creation of a dynamic product catalog that links to a database so it can be updated automatically. My work shortened the catalog production process from months to weeks and resulted in high levels of product accuracy.  

Additionally, I began analyzing the STIHL regional marketing plan and developing year-long strategies to improve digital and mass media marketing campaigns. I enjoy finding new ways to reach target audiences to increase reach and improve the company ROI. 

Most recently, I finished my Master’s Degree in UX program at Quinnipiac University and thoroughly enjoyed the experience. The program pushed me past my comfort zone and taught me new technologies, the best resources in communications, and even a little animation, something I thought I would never understand. 

FOR FUN
Aside from my professional life, I love hanging out with my husband and two daughters. We are an adventurous family that enjoys traveling and exploring. I’m proud I have the dirtiest, least fearful kids on the block. I’m also an avid runner and love to read- especially fiction and fantasy books.strategies