Principles of User Experience Design

What goes into building a successful product or service people enjoy using? By enrolling in Quinnipiac University’s Principles of User Experience Design, I was able to gain a deeper appreciation for all of the research and energy brands put into creating a quality product. The class focuses on human-centered design thinking and how empathizing with […]

Travisty! Horror! My cat spilled water on my laptop! After quickly drying it off, I called Apple right away for help. My reaction is pretty typical of anyone who has had major damage done to a valuable item that is heavily relied upon. However, it was interesting to work with Apple to get it fixed.

While Design Thinking is not a linear process, it does follow a basic structure. At times, steps may repeat, but it is essential to go through each step to produce a well-crafted, meaningful product. The last few weeks, I have spent time learning the various Empathy methods or step 1 of the Design Thinking process;

On his daily commute, inventor and newspaperman Garrett Morgan would drive by multiple car accidents. When the traffic light switched from green to red, he noticed it did not give people the time they needed to react and stop. The intersections were never completely clear, which led to numerous collisions. Through empathy, Morgan observed the

Feelings are a delicate thing to work with; after all, they can change from day to day. So why is it essential to design for something so fluid? After completing my latest UX challenge, I’ve come to understand the importance of people’s emotional motivators to use it in design.  The Exercise This week I was

Do you prefer Starbucks or Dunkin’, iPhone or Samsung, Chrome or Safari? Each example is essentially the same product, but have you ever stopped to consider why you prefer one over the other? Your choice is based on your personal opinions, past experiences, and the feeling you have when interacting with the product. Understanding this