On his daily commute, inventor and newspaperman Garrett Morgan would drive by multiple car accidents. When the traffic light switched from green to red, he noticed it did not give people the time they needed to react and stop. The intersections were never completely clear, which led to numerous collisions. Through empathy, Morgan observed the […]
Empathy and Innovation Read More »
Feelings are a delicate thing to work with; after all, they can change from day to day. So why is it essential to design for something so fluid? After completing my latest UX challenge, I’ve come to understand the importance of people’s emotional motivators to use it in design. The Exercise This week I was
Design for the Heart Read More »
Do you prefer Starbucks or Dunkin’, iPhone or Samsung, Chrome or Safari? Each example is essentially the same product, but have you ever stopped to consider why you prefer one over the other? Your choice is based on your personal opinions, past experiences, and the feeling you have when interacting with the product. Understanding this
Is The Experience Greater Than The Product? Read More »
When sitting down trying to solve a problem, where do you start? This is a dilemma many struggle with, including business leaders, inventors, and engineers. With the introduction of Design Thinking in the 1990s, the messy process of designing was given a structure with clearly defined steps and objectives. Instead of guessing as solutions, people
What Design Thinking Means To Me Read More »
With the advent of Social Media reaching vastly different audiences has never been easier. However, the simplicity of these platforms should not be taken for granted. To get the desired action, whether it be a ‘Like,’ ‘retweet’ or a click to purchase, you must respect your readers and the medium they are reading to become
How to get a business person, a journalist, or your friend to read the same article. Read More »
Sitting at my desk, I struggle to define the type of writer I am. The best way I can describe my style is simple. Writing is not a strong suit of mine; therefore, I stick to the tried and true method of Keep it Simple. However, I have a great deal of respect for anyone
What Kind of Writer am I Read More »
