LogRite Paid Meta Ads
“Working with Ania has been a great experience. She has helped us stay consistent, creative, and visible across our social media platforms, all while making the process straightforward and manageable. Her understanding of what works and how to reach the right audience has made a noticeable impact on our business.”
Tammy Bantle
Owner
Project Synopsis
Drove 120K+ engagements and 2,500+ website visits on a $737 total budget, at $0.004 per engagement.
The Challenge
LogRite, a manufacturer of forestry and logging hand tools, needed to increase brand awareness and drive qualified traffic to their product pages with a lean budget and a niche audience. The campaign needed to reach professional loggers, foresters, and farmers across 14 target states, without wasting spend on irrelevant audiences.
My Approach
I designed a two-pronged campaign strategy: an Engagement Campaign to build brand familiarity and social proof, running simultaneously with a Traffic Campaign to convert interest into site visits.
Creative direction prioritized real product photography and lifestyle footage over product renders, with ad hooks front-loaded in the first 5 seconds. I mapped each ad to a user journey with product-specific landing page URLs to maximize conversion relevance.
