QVoice YouTube Advertising

Generated 70 new qualified leads and achieved a 44.6% conversion rate on a $525 budget.

The Challenge
QVoice, an innovative AAC application for non-verbal individuals, needed to drive demo sign-ups and grow an active digital community for parents and Speech-Language Pathologists. Navigating strict advertising regulations in the healthcare space required an immediate pivot away from standard user targeting toward a specialized, high-intent keyword framework.

My Approach
I developed a cohesive cross-channel strategy blending emotional, short-form video ads on YouTube (Heartfelt, Inspiration, Lana POV, Parent Story) with synchronized organic storytelling across email, web, and social media.

Results
Generated 173,000+ impressions in less than three weeks.

Captured 70 high-value leads to feed ongoing email marketing.

Drove an exceptional 44.6% Conversion Rate on the landing page, with 3,287 users executing the target action (“Try QVoice”).