Design
Dealer Support Manual
Project Type
Interactive Catalog
Software
InDesign | EasyCatalog
Skills
Design, Content Management
Timeframe
Ongoing
Organization
STIHL
Project Synopsis
The STIHL Dealer Support Manual is an extensive book containing all the information necessary for a STIHL dealer, such as product information and pricing. This 300+ page catalog is unique in that all product specifications, photography, and pricing is dynamically fed from a database into InDesign. As a result, updating the entire catalog each year takes only a few weeks compared to the previous manual method, which took months.
The Dealer Support Manual also features several interactive elements to help dealers navigate quickly. For example, there are buttons throughout the book to allow dealers to jump from one product category to the next and a special pricing layer that reveals the dealer cost for a product.
This dynamic catalog has been well received across the STIHL network and has saved the company tens of thousands of dollars and months of employee time each year.
The Dealer Support Manual also features several interactive elements to help dealers navigate quickly. For example, there are buttons throughout the book to allow dealers to jump from one product category to the next and a special pricing layer that reveals the dealer cost for a product.
This dynamic catalog has been well received across the STIHL network and has saved the company tens of thousands of dollars and months of employee time each year.